3 Signs You’re Ready to Work with an Experiential Marketing Team
As your business continues to grow, there comes a point where your internal resources may no longer be able to maximize the impact of your experiential marketing initiatives. Knowing when to bring in specialized expertise can be a game-changer for taking your brand engagement to new heights. Here are three key signs that it's time to hire an experienced experiential marketing team.
Your Business Development team is stretched too thin.
When did “Event Planner” get added to the list of your responsibilities?
While the Business Development team may currently be responsible for planning events as part of your overall marketing strategy, you are likely better suited to focus on your core function - chasing new business opportunities.
Event planning and execution require a very specific skill set that can distract your BD team from their primary revenue-driving activities. By handing off events to a dedicated experiential marketing team, you can free up your internal resources to do what they do best, while ensuring your events are thoughtfully designed and flawlessly delivered.
You don’t have the resources to hire in house.
You’re stretched too thin but can’t add another head to the payroll…Outsourcing is often more cost-effective than hiring in house, and saves you tons of time recruiting, interviewing and training.
Rather than bringing on a full-time Marketing Manager to oversee your event efforts, partnering with an experienced experiential marketing agency can provide you with a deeper bench of specialized expertise - for a fraction of the cost. Not only do we have existing relationships with premier vendors across multiple markets, but we also possess the buying power to secure better venues, dates, and rates than you may be able to achieve on your own. This allows you to amplify the impact of your events, while staying in budget.
Your process (and creativity) is lacking.
As your business continues to grow, your event strategy must evolve to keep pace. Those Outlook email invites, just aren’t cutting it anymore and your RSVP system let’s people fall through the cracks.
An experienced experiential marketing team doesn't just have the bandwidth to scale your events - they bring a wealth of creative expertise to help you maximize impact at every touchpoint. From pre-event marketing campaigns that position your brand as a premiere partner, to polished event experiences that leave a lasting impression, and post-event communications that continue the engagement, our creativity can transform your engagements into powerful competitive advantages. By offloading the end-to-end event lifecycle, you reach new heights of creativity and sophistication.
